A small holding company · Naples, Florida
We don't cram everything into one store. Pick the brand you came for — it takes you straight there, and nowhere else.
Featured
Every brand is run like its own shop — its own voice, its own catalogue, its own promise.
Practical AI and coding tools, toolkits, and plain-English classes — from your first ChatGPT lesson to reliability packs for people shipping with AI agents.
Enter Cogloom →Wearable history — true, strange, and patriotic stories on tees and hoodies, including the America 250 series.
Shop Threadlore →Done-for-you tools for freelancers and small shops — invoice tracking, follow-ups, the paperwork that eats your week. One-time price, yours to keep.
See the tools →What the Supreme Court just did and which state laws are changing — explained plainly, no spin, no legal advice. Short daily videos.
Watch The Docket →Every Penloom brand
Pick the one you came for. None of them will try to sell you the others.
Plain-English AI classes and developer toolkits.
Open →Invoice tools and client-screening packs for small shops.
Open →Strange, true history — trivia packs and short documentaries.
Open →True founding stories and America-250 trivia.
Open →Documented faith-and-liberty stories from the founding.
Open →SCOTUS rulings and state-law changes, plainly told.
Open →True grit stories and daily discipline tools.
Open →Original, all-ages humor packs for the group chat.
Open →Pet portrait art and gentle memorial keepsakes.
Open →Wearable history — the merch shop behind every brand.
Open →Verified happy hours and dining specials across SWFL.
Open →AI-crafted sleep soundscapes — coming to streaming.
Open →Digital products — instant delivery
One-time price. No subscription, no account, no upsell ladder.
12 files: 6 ready-to-use CLAUDE.md templates, a quickstart, a printable cheatsheet, and annotated examples for people shipping with AI agents.
See the kit — $14 →12 client red flags plus a discovery-call script, intake questionnaire, scoring sheet, and 5 polite decline emails — screen bad clients before they cost you.
See the pack — $14 →A Statement of Work block, revision-limit and change-control clauses, a one-screen change-order form, and 8 scripts for the moment an extra request lands.
See the pack — $14 →60 sourced questions plus a legends-vs-facts round — Blackbeard, Queen Anne's Revenge, and the myths people still get wrong.
Buy now — $7 →Ten true stories and documented quotes for the Fourth — the America 250 edition.
Buy now — $8 →30 documented quotes on faith and liberty from the founding generation — plus an appendix debunking 7 famous fakes.
Buy now — $9 →40 original reaction lines for the group chat the morning after the fireworks. All-ages, ready to paste.
Buy now — $4 →The new state laws that just kicked in — plain English, fully sourced. Information, not legal advice.
Buy now — $9 →A printable memorial certificate, classic public-domain poems, a framing guide, and gentle grief resources.
Buy now — $12.99 →90 fully written daily discipline cards plus 3 phone wallpapers to keep the streak alive.
Buy now — $9 →Grok made simple — get set up, have your first conversation, and learn what it's actually good for.
Buy now — $9 →Kimi for total beginners — plain English, real screenshots, and 10 tasks that save you time from day one.
Buy now — $9 →Meta AI for beginners — where to find it, how to talk to it, and 10 useful everyday things to try safely.
Buy now — $9 →Perplexity for beginners — the answer-engine explained simply, with a first search and 10 real uses.
Buy now — $9 →Anthropic's assistant, made simple — your first real conversation, 10 things to try, and what's safe to share.
Buy now — $9 →Google's assistant, made simple — set it up, learn the screen, and get 10 everyday tasks done with confidence.
Buy now — $9 →Microsoft Copilot for total beginners — screenshot by screenshot, from first login to using it every week.
Buy now — $9 →DeepSeek for beginners — a patient, jargon-free walkthrough of your first chat and 10 practical uses.
Buy now — $9 →New here?
The field guide is the short version of everything we've learned building twelve small brands in public — no email required.